Cannes Lions

CRUNCHY NUT CEREAL

JWT, London / KELLOGG'S / 2010

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The MP’s expenses scandal was an ongoing daily saga that gripped Britain. Members from all Government parties were caught out when it was revealed they spent public money on outrageous things like moat maintenance, iPods and porn.

At the height of the controversy, we created a mock radio news report, that was then aired amongst the hundreds of real expense scandal stories. The report suggested an MP had been caught out expensing thousands of pounds of public money on a cereal famous for being ‘ludicrously tasty’.

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