Our solution was for the brand to be that spark of fun at during tax day, when people are stressed out and fun is the last thing on their mind. By getting a fun audit we demonstrated that something as little as a piece of gum can put that smile on your face.In addition to hosting The Fun Audit on its own vanity URL we built a tab on Trident’s existing Facebook page to funnel their 2.5 million fans to the Fun Audit. The Tab featured an introduction video which prompted the user to click through to get their dynamic audit. A teaser was also placed on Trident’s Youtube page, as well as seeding it on various blogs and pushing out unique 15 sec teasers as rich media banners. A PR burst on Jimmy Kimmel Live also helped drive people to the site.

The first week of the campaign our YouTube video got over 37,000 views, www.Thefunaudit.com received over 23,000 hits, and over 400 Facebook 'likes'. In addition to being shared over YouTube, celebs like James Vanderbeek and Jimmy Kimmel posted their scores which added a competitive element.