Cannes Lions
MILKINSIDE, San Francisco / AIRBUS / 2022
Overview
Entries
Credits
Background
We pivoted to develop an end to end travel application to navigate the pandemic era and beyond. The idea was to develop a system that could scale with the future modes of travel being developed by Airbus. The deeper objective was to allow Airbus to provide customers with a better experience of navigating end to end travel in a meaningful way that takes the onus away from the user to find the information that is usually a fragmented and frustrating experience.
Idea
The idea was to create a scalable system that is easy to navigate and aware of the user’s physical and emotional contexts. While everyone is busy building brand differentiated experiences across the travel landscape for booking, no one is concerned with enhancing the user’s experience from before they leave the house to the moment they arrive at their destination.
Strategy
It is a little known fact that Airbus is also a big-data company. Based on travel insights they have gleaned through airport and airline partners they have determined not just that users are frustrated with the fragmented travel experience but that there needs to be a platform that enables frustration free seamless travel experience between every different mode of travel from the transportation to and from a large travel port. The platform helps users to move through their journey effortlessly with in-airport navigation as well as flight information, and in the pandemic era the application has scaled to provide information on entry requirements for different countries including testing requirements and quarantine requirements.
Execution
It’s an application for mobile device that was released to the App Store for global use.
The system is scalable so it can adapt and integrate any number of new modes of travel including future air taxis and help users to plan an end to end journey including flights and the experience of the navigation during that portion of the journey uniting it with all the other parts of the journey.
Outcome
Global reach through the apple App Store and google play stores.
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