The challenge for 2002 was to continue to build the Airbus A380 icon. Television was agreed by all to be the preferred medium, however the limited budget initially precluded the use of TV.MPG innovatively resolved the conundrum by producing a series of high quality mini TV documentaries produced and broadcast at a fraction of the cost of standard advertising. In addition they created an integrated multimedia mix of interactive, promotional press/TV, a tailor-made interactive competition and online support to the TV.