Traditional cultural themed tours are considered a niche experience, and slowly disappearing as modern conveniences such as Google Maps help tourists discover places and plan itineraries.

Our first objective was to use technology that appealed to our target audience to promote a tactile traditional experience, and create meaningful interaction and engagement.

The second objective was to drive consideration amongst our target audience to find out more about unique cultural tours on Singapore Tourism Board's website.

The Trishaw 360 experience is made up of two components. The physical trishaw build, and the 360 content on the Oculus.

We sourced for a real trishaw, and fitted it with 4D effects. A console in front of the passenger would emit breeze, mist, heat, and scents. A vibrating mechanism beneath the seat would create bumps. An Oculus headset was attached to view content.

The 360 content was filmed on a moving trishaw, with a trishaw rider (Uncle Choo) serving as guide to hidden places. Along the way, we brought the experience to life through 4D effects.

When travelling over pebble stone paths, the seat would vibrate. At a park, the smell of grass would be emitted. When a boy squirts a water pistol at you, mist would be felt.

We set up the installation at travel shows. Visitors could get a tactile, sensorial feel of authentic Singapore.