Cannes Lions

TRISS

KING, Stockholm / SVENSKA SPEL / 2013

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Triss is a scratch-off lottery ticket that can change everything in an instant. You can win up to 1 million kronor (€118 420) directly or get the chance to go on TV for the big win (up to 30 million kronor or €4632000).

With the concept “Suddely, it happens”, we want to show how a Triss lottery ticket suddenly can change a situation totally.

By changing the meaning of a sentence through scratching and displaying letters and numbers we show how scratching literally can change everything.

Suddenly, it happens. Triss – scratch and win

By changing the meaning of a sentence with a scratch, we displayed letters and numbers that totally changed the sentence

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