Cannes Lions
KING, Stockholm / SVENSKA SPEL / 2013
Overview
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Triss is a scratch-off lottery ticket that can change everything in an instant. You can win up to 1 million kronor (€118 420) directly or get the chance to go on TV for the big win (up to 30 million kronor or €4632000).
With the concept “Suddely, it happens”, we want to show how a Triss lottery ticket suddenly can change a situation totally.
By changing the meaning of a sentence through scratching and displaying letters and numbers we show how scratching literally can change everything.
Suddenly, it happens. Triss – scratch and win
By changing the meaning of a sentence with a scratch, we displayed letters and numbers that totally changed the sentence
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