Creating sound out of what others might see as industrial parts, Tristan uses his Lenovo IdeaPad Y580 notebook to design instruments from scratch to craft a whole new world of music. Part of Lenovo’s For Those Who Do campaign, we used the power of branded entertainment to transition the campaign from a mere advertising axiom to an authentic and tangible experience.

Ultimately, we used the cultural touch points of music and online film to inspire others with the 'Just do it' mindset to roll up their sleeves and use Lenovo technology to make incredible things happen.