Cannes Lions
THE JOEY COMPANY, New York / CHURCH & DWIGHT / 2014
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We wanted to capture the tender intimacy between couples and create a captivating and breathtaking visual and aural experience. The language of love crosses all cultural, ethnic, age, and gender boundaries — especially when set to a contemporary cover (by the haunting lead singer, Avila) of a universal, iconic artist such as Elvis Presley. The fusion of the male artist and the female performer was in and of itself a magical hookup.
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