Cannes Lions

TROJAN LUBRICANTS

THE JOEY COMPANY, New York / CHURCH & DWIGHT / 2014

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

We wanted to capture the tender intimacy between couples and create a captivating and breathtaking visual and aural experience. The language of love crosses all cultural, ethnic, age, and gender boundaries — especially when set to a contemporary cover (by the haunting lead singer, Avila) of a universal, iconic artist such as Elvis Presley. The fusion of the male artist and the female performer was in and of itself a magical hookup.

Similar Campaigns

12 items

Bum's The Word

CHURCH & DWIGHT UK, Folkestone

Bum's The Word

2019, CHURCH & DWIGHT

(opens in a new tab)