Shopping is boring… but not when it’s other people’s. The shopping trolley is a window into how people live their daily lives, the choices and compromises they make. The things they buy give us little insights into their lives, who they buy for and why.

This film is one of several that makes up our “Trolleycam” campaign for Lidl. In this execution, we see Adrian and Mary, a couple whose family have all grown up and left home. Despite this, they are still buying for the extended family – the children and the grandchildren. We are given a window into their lives, the people they love and their relationship with each other. Mary clearly loves shopping more than her husband does and, like many mothers, shops for everyone in her life, not just herself.