As the largest retailer of fresh fruit and vegetables in Europe – Lidl wants to make healthy eating not only more affordable but easier and more personalized.

In our search for the best nutrition, we encounter millions of different opinions. Resulting in lots of confusion whenever we look for more in-depth advice on healthy nutrition. Lidl not only wants to make healthy nutrition cheaper, but also easier and more personalized. Therefore, we created an innovative app that lets people scan their own faces to find out their individual mix of vital vitamins in an easy, quick and entertaining way.

We have collected data from more than 20 European countries that contain various insights on which vitamins are statistically vital in different age groups, genders and locations. An AI recognizes via AR a user’s age and gender via a face scan in a web browser on their smartphone. The result is connected to a certain combination of three essential vitamins which are statistically vital in this certain age, and gender group and location. With this mobile-only approach we are targeting primarily younger, digital and smartphone-savvy audiences.

The web app has been launched in 4 markets so far and 7 markets will follow later in 2021. The first market to launch the app was Germany on 12.02.2021. Traffic to the web app has been generated by social posts on Instagram and Facebook, accompanied by on-site banners as well as YouTube Bumper Ads. Additionally – to gain even more attention – an entertaining and challenging AR game filter has been launched on Instagram.

Impressions (Facebook & Instagram): 7 Mio.

App usage: 100.000

Avg. Session Duration: 00:01:09