How do you introduce a new product in a saturated candy market and mesmerize a teen audience? You strap a pitchman to a dinosaur to prove that Extreme Sour Bites are the perfect on-the-go treat. And knowing teens are skeptical of anything too slick, we found an opportunity to stand out using a marriage of analog and digital worlds. Inspired by vintage creature films, we created Dino Trip using classic stop-motion artistry. We knew that authentic stop-motion would give the spot charm, uniqueness and the total absurdity teens crave. It’s not meant to be perfect, but it’s perfect for our audience. In a world filled with stunning CGI and flawless effects, the low-fi aesthetic and campy storyline of Dino Trip feeds Trolli fans’ insatiable appetite for all things extremely…weirdly…awesome.

This piece of filmed content was used to introduce Trolli's new Extreme Sour Bites across digital platforms like Facebook and YouTube. So it had to be outrageous to increase its shareability and performance. The Trolli brand aesthetic is low-fi, analog and totally weirdly awesome. And what's more weirdly awesome than your pitchman riding an actual stop-motion dinosaur? The dinosaur itself was a miniature model shot entirely with authentic stop-motion techniques. Then the entire spot was composited together with modern software. The end result is a humorous, off-kilter story that lives across a digital universe and ultimately appeals to teens’ preference for bizarrely entertaining content.