We wanted young people to leave their computers behind and go out and have a good time with their friends sharing a Tropical.The Canary Islands are famous because of their beaches and the sun, so we created a unique place for young people to get together: the world’s largest beach towel.We went looking for young people where they spend most of their time: Facebook.

We created an app that invited them to come and break the first World Record in Grand Canary Island and we let them chose exactly where they wanted to sit on the towel.- In 48 hours, the towel was completely booked.- Television coverage: +80 minutes.

- Facebook fans increased by 500%

The Canary Islands are famous because of their beaches and the sun, so we created a unique place for the young people to get together: the world’s largest beach towel.BUT BREAKING A GUINESS WORLD RECORD IS NOTHING NEW...

The interesting thing was how we did it:We went looking for young people where they spend most of their time: Facebook.

We created an app that invited them to come and break the first World Record in Grand Canary Island and we let them chose exactly where they wanted to sit on the towel.After the event, the 2.195m2 of towel was transformed into blankets and clothing that were then donated to city shelters.

- In 48 hours, the towel was completely booked.- Attendance tripled expectations.- Television coverage: +80 minutes.

- Free media coverage was 6 times the production budget.- Tropical has risen to a record 82% of awareness.- Record sales: +36%- Facebook fans increased by 500%- The local government is proudly promoting this 1st Guinness Record as part of their campaign to be named European Cultural Capital in 2016.