An established loyalty program had never before partnered with a consumer packaged goods company in the Canadian marketplace to provide a long-term, on-pack purchase incentive!For the loyalty program to be successful, collecting and earning miles had to be user-friendly, flexible, dynamic and scalable.125,000,000 unique PINs applied to packages in 7 plants across North America.All consumer messaging led to the website.Site allows for new products, promotions and targeted messaging based on historical and desired consumer behaviour.Leveraged existing database of 5,000,000 active members to efficiently launch and custom-tailor programs.

Aggressive targets were set and each key metric has been surpassed:The scope of the promotion increased by 120%, from 18 products to over 40.We have seen double-digit growth in Miles and products redeemed.Consumers have spent over 11,000,000 minutes interacting online, redeeming over 3,000,000 products, and earning 70,000,000 Miles.ACN isolated the affect of the Aeroplan partnership and determined this innovative promotion delivered incremental product sales vs. plan (Tropicana +13%, Quaker Instant Oatmeal +11%, Quaker Cereals +10%), reduced brand-shifting, expanded consumption by core and new users and expanded total category sales, despite a 12.5% price increase!