International Trucks approached Fallon Interactive with a desire to make their website a more effective business tool, one that would allow business users to more effectively access and use information while improving overall site maintenance. Fallon reworked the information architecture and technical infrastructure to support a more intuitive site design. We reorganised content and simplified design to clearly delineate navigation, content, and brand elements, and built administration tools to ease ongoing site maintenance. We then established flexible messaging areas for displaying and featuring timely information. All of these efforts were integrated visually with International’s advertising and marketing efforts.