Via the Mercedes-Benz Trucks network we spread The Perfect Kilometre© salestool to all dealers. Our PR approach made sure fleetowners and decision makers where able to experience the story of The Perfect Kilometre themselves.

Mercedes-Benz Trucks introduced The Perfect Kilometre© as a sales tool in the Netherlands. Today The Perfect Kilometre© helps salesreps to tell the complex and extensive story about total cost of ownership in a comprehensible way.

Via PR we introduced the sales tool to an audience of decisionmakers. This gave them the opportunity to experience how Mercedes-Benz Trucks gets the maximum return out of every kilometre themselves.