Cannes Lions
GELISIM CREATIVE, Istanbul / MERCEDES BENZ / 2004
Overview
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Credits
Description
We decided to underline an adventurous lifestyle. Therefore we prepared a survival kit in which there is a multipurpose binocular / monocular, a signal mirror etc. Dealers are also trained to offer new and adventurous lifestyle to customers.
Outcome
Potential buyers started to drop in to see dealers with our survival kit in their hands. So far, 41 Mercedes-Benz M Series have been sold.
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