Cannes Lions

MERCEDES-BENZ M SERIES

GELISIM CREATIVE, Istanbul / MERCEDES BENZ / 2004

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Overview

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Credits

Overview

Description

We decided to underline an adventurous lifestyle. Therefore we prepared a survival kit in which there is a multipurpose binocular / monocular, a signal mirror etc. Dealers are also trained to offer new and adventurous lifestyle to customers.

Outcome

Potential buyers started to drop in to see dealers with our survival kit in their hands. So far, 41 Mercedes-Benz M Series have been sold.

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