- We found the way to show that our trucks can make the most of the cargo space for the packaging business managers.- We used the right combination for the segment, supported by radio, POP material, and other magazine simple ads that worked together in order to show our trucks’ variety and the way to make the most of the cargo space for the industry.

- Call centre reported an increase of 30% in calls asking for information about trucks for the packaging industry.- By creating impact to get the attention of the right target with a powerful and different piece that pop up from the rest of the communication that is used by competitors in the segment.

- MS passed from 34 % at the end of 2008, to 44 % at the end of 2009. Competitors ''disappeared'' making the trucks in the top 3 TOM at the moment of buying a truck, while total industry experiencing a decrease of 25 % vs. the year 2008.