Renault Business Booster is an integrated campaign developed for a target of

family run businesses that Renault identified through its client database.

Renault got in touch with the target through a roadshow tour throughout Italy, which

promoted the new commercial vehicles, thus collecting new leads and deepening

needs and insights of this specific kind of workers. From data emerged that to work in the same enterprise, every day in a very close contact to each other, causes relationship crisis between fathers and sons thus affecting their business and Renault comes to the rescue of family run enterprises with an innovative solution: let fathers and sons cooperate but at a distance. How? Through an APP, developed together with Google For Work, which provides a set of digital tools to share all the phases of their work without sharing the same workplace. This way Renault Business Booster distances fathers and sons at work but reconciles them in the private life. And the recovered family union boosts their business, too.