Cannes Lions

TRUE CITY IPHONE APPLICATION

AKQA, London / NIKE / 2010

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Overview

Entries

Credits

OVERVIEW

Outcome

One month in:- Over 1.3 million search results for ‘Nike True City’ in Google.

- Features in the Independent newspaper, Campaign and Revolution magazine.- Over 140,000 downloads.

- Over 10,000 downloads on first day of iTunes Store feature.- Number 1 iTunes rankings across Europe.- 1,500 content submissions from users and counting…

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