Cannes Lions
ANDERSON DDB, Toronto / ADVERTISING STANDARDS CANADA / 2016
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In its essence, art is a subjective thing. What one person finds creative, another might not even understand. This campaign portrays artists performing their craft, with questionable results. Their demeanour implies that they think they are doing brilliant work, although not everyone will think the same. One thing that isn't subjective is the truth. When it comes to advertising, you can argue about the creativity, but one thing you cannot argue about is fabrications.
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