We brought KFCs ‘It’s Finger Lickin’ Good’ tagline to life in an unexpected new way that surprised and intrigued consumers.

Working with food technologists at McCormick (the makers of KFCs 11 secret herbs and spices mix) we created Finger Lickin’ Good Edible Nail Polish. Available in Original Recipe and Hot & Spicy chicken flavours, simply apply, dry and lick to taste why KFC is Finger Lickin’ Good.

Local celebrities, press, plus food and fashion bloggers were invited to an exclusive launch event where they could taste the Finger Lickin’ Good Edible Nail Polish and food pair it with other KFC items.

The event was live blogged, pushing our message out in real time. It didn’t take long for the blogosphere plus local and then international press to take notice.