Cannes Lions

TRVLR

HERE BE DRAGONS, Los Angeles / DISCOVERY / 2018

Presentation Image

Overview

Entries

Credits

Overview

Description

The episodic VR documentary Discovery TRVLR is an unprecedented first-hand exploration into the power of culture and diversity. The 38-episode series navigates all seven continents across the globe through the lens of four archetypes: Renegades, Gurus, Explorers, and Entertainers. The approach to photography and storytelling allows viewers access to several seldom-observed customs and ceremonies of each character like never before. The result communicates the power of diversity and highlights uniqueness. Each story is ultimately connected to the next by the human spirit, allowing viewers to realize what connects us around the globe.

Execution

The production process began in 2017, when Discovery began a vigorous search around the globe to find unique people to tell their stories on camera. The epic series was shot in stereoscopic video with the Google Yi Halo, a camera that was not yet available to the public at the time of shooting. The production also made use of a variety of rigging techniques, mobility and stabilization methods capturing footage from ziplines, to underground caves, producing never-before-seen, all-encompassing imagery of these vibrant environments & cities.

Discovery TRVLR launched on November 3rd, 2017 across the Discovery network websites and YouTube channels, including their wildly popular Discovery VR app which has been downloaded over 5 million times worldwide. Shortly after its release, Filmmaker Magazine called TRVLR “a mosaic portrait of humanity portrayed through VR.”

Similar Campaigns

12 items

The World needs You

PUBLICIS WORLDWIDE POLAND, Warszawa

The World needs You

2022, BNP PARIBAS

(opens in a new tab)