Cannes Lions

CLORETS CHEWING GUM

JWT, Beijing / CADBURY / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

To display a huge pack of Calosene at the end of the greenery podium. This is to create the effect that the refreshingly cool feeling of the greenery is coming out of the Calosene.

Outcome

It attracts the pedestrian and to strengthen the brand awareness as well as its sales around the same period of time.

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