The film opens with a phonecall which is received by the head of the Pethewala family who is known as Mamaji (Uncle).

The call is from a credit card vendor who tries to hard sell a free credit card to all the family members one by one.

Mamaji(Uncle) starts the converstaion and the moment he realizes that its a credit card vendor on the phone, he hands over the phone to Amar,another member of the family and signals him to continue the conversation. Amar continues the conversation and passes on the phone to another family member.

Like this the credit card vendor speaks with almost all the family members and realizes much later that they have made a fool out him and he disconnects the call.

Mamaji signs off by saying that the credit card vendor will never make a call on this number again and everybody bursts out laughing.

The casting was another challenging task for the film.

It was not easy to make these actors perform in a way by which the common man could easily connect with the situation.

Not every actor could pull off the nuances in the appropriate manner for a particular genre and this genre required the cast which could understand the finer nuances of humor to communicate the message of unity in the joint families of India and enjoy the performance at the same time.

The main protagonist being a ‘joint family’ of 10-12 members, the challenge was to get all to participate in a 40 sec spot to showcase their togetherness in resolving a situation.

I am thankful to all of them to pull it off really well.