Low birth weights, early pregnancies and at risk teens caught the attention of our State Health Department, we were asked to develop a campaign to motivate young women and teens to pay attention to their physical and emotional health.

We conducted a worldwide songwriting competition. Out of 300, 15 selected artists wrote, recorded and performed songs exclusively for the project.

We designed: Illustrated letterpress posters in 2-colour split-fountain ink which gives an uncluttered, collectable feel to the brand.

Artists promotional cards to be handed out at concerts.CD/DVDs with custom die-cut cases. The CD houses TUNE songs and DVD includes artist interviews.

Developed the TUNE website, which allows girls to read lyrics, download songs, watch the artists and read health messages. A blend of music and health allows them to tune in more effectively than an ad campaign.

Over 44,000 website visits, including the health pages, 1400+ songs downloaded, 5 ½ hours of free media coverage for the project, numerous TV and radio interviews, live performances and concerts with TUNE artists.