Spikes Asia
NAGA DDB, Petaling Jaya / PROTECT & SAVE THE CHILDREN / 2017
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Based on the insight that more than 90% of child sexual abusers are people children know and trust, we created a series of two films in different languages – English and Malay to target the key ethnic groups in Malaysia.
In this film, we turned a popular English ‘Nursery Rhyme’ into a ‘Nursery Crime’ by twisting the lyrics to express how a person of authority such as a teacher could masquerade his hidden intentions to groom an innocent child into an unsuspecting victim of sexual abuse.
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