A digital platform was created to connect the internet and the tree in real time via a 44 meter LED net that surrounded it and allowing people to send messages either from the web page or from Twitter and view them in streaming.

The activation could be followed live, all over the world, 24 hours a day.

We placed the LED on one of the tallest Christmas trees in Europe at Portal del Angel in Barcelona, one of the streets with the most pedestrian traffic in Europe.

All the wishes from thousands of people around the world could be read there.

Hundreds of thousands people were impacted by the wishes sent from around the five continents.

1,128 hours of streaming.

7,299 sent messages.

4,318 published (web and Twitter).

73 countries.

16.7M media impacts.