Cannes Lions

TURN AROUND BARRY

BUTTER MUSIC & SOUND DESIGN, New York / GENERAL MILLS / 2014

Film

Overview

Entries

Credits

Overview

Description

"Total Eclipse of the Heart" by Bonnie Tyler is a 80s power ballad instantly recognizable for it's over-the-top, theatrical composition and dramatic lyrics - so it was perfect vehicle to capture the lowest anguishes and highest joys of a health-conscious snacker on the road to discovering a healthier, tastier alternative in Fiber One. Singing adapted lyrics, the passionate singers chronicle the ups and downs of the Barrys of the world as they finally find that one snack that both tastes good and is healthy. The music swells into a dramatic crescendo and the singers bellow "I finally found the right snack!" as the Barrys of the world delight in their delicious new Fiber One Bars.

Execution

We were tasked with arranging an adaptation of the power ballad standard "Total Eclipse of the Heart." We received the lyrics from the agency and composed our own version of "Total Eclipse of the Heart" to suit those lyrics. We also casted the singers and recorded their stunning performances with the new lyrics. With no dialogue, sound effects or voiceover, we made the music as bombastic and dramatic as possible to drive the spot and highlight the subtle and not-so-subtle humor.

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