Philips wanted to bring to life the proposition ‘turn on living’ to a wider

consumer audience that firmly entrenches PHILIPS Lighting leadership

positioning in home connected lighting. Philips wanted their consumers

to experience the benefit of our lighting innovation and feel the value

that it can add to their everyday lives. “you have the power to set the

mood with hue.” So, to truly let their consumers experience how light

can transform a space, they wanted to invite them to interact firsthand with Philips Hue like never before. And more importantly showcase

how different hues can evoke the emotions within us.

On September 23rd 2016 the live theatre event took place in a studio

setting in Marrickville Sydney. Music and sound design, lighting

design, stage production design and consultation with a film director

was part of the planning process in the lead up to the event. Audience

participants were invited from a mix of existing Philips consumers,

potential new consumers and theatre / live event appreciators. On the

day of the event, a case study film was shot along with a 20min full

length version to be housed on social media and a microsite. Two

alternate endings were also filmed for online viewers to choose their

HUE and experience the play themselves.