KitchenAid was about to launch a new global campaign ‘Make To Stand Out’, but the self-assured tone wasn't quite right for a more reserved EMEA audience. We needed a way to turn the brand’s channels into a thriving ecosystem that would become the hot new go-to hangouts of KitchenAid-obsessed fans. A fresh 360° campaign that connects with the hearts of cooks around the continent was the answer.

By applying local insights, we adapted the concept to lean more heavily into the idea that everyday food and occasions can be made even more special with KitchenAid. And so 'Make Moments Unforgettable' was born.

The campaign was brought to life across a full 360° brand ecosystem, in which every touchpoint was bespoke and localised across 12 countries. Our performance team created a custom strategy and media plan with a consumer funnel approach per country.

This highly localised campaign based on local insights & cultures was created to appeal to everyday cooks in the EMEA region. The campaign was built on a 360° ecosystem encouraging the target market to ‘Make Moments Unforgettable’ through food with a KitchenAid product.

Our audience campaign were people interested with baking, sport, health, and family nutrition to meet our potential consumers.

We evolved KitchenAid’s social channels from pretty product pages into thriving communities with interactive, gamified content across Facebook, Instagram and YouTube. Through photoshoots, we created images for local print ads and in our regular, fresh content. By including seasonal ingredients, we stayed relevant and on-trend. We turned KitchenAid’s instructional tone of voice into a contemporary and cheeky one, serving up top tips and tricks.

We challenged influencers to give a 'mundane dish' a twist to make it unforgettable. Our filter for the K400 blender got consumers to switch up boring breakfast smoothies with new and exciting ingredients.

To achieve high-performance targets, we constantly test and challenge ourselves. Regular A/B testing proves that our work hits campaign goals and client targets. We continuously analyse the market and ways of working, creating new reporting processes to ensure that we’re always on top of our results – acting quickly if we have to.

Through crafted, bespoke content, we built a thriving community that trusts KitchenAid as a food authority across a multi-channel, 360° ecosystem where each channel has its own unique voice and tone. The result is that KitchenAid’s channels are now the new number one hangout for KitchenAid-obsessed fans around EMEA.

· Sessions: +16M*

· Followers + 7.4%

· + 41.3% Traffic

· Engagements +9.2%

· 6K post saves

· 6 Instagram filters created

· Transactions: +18.1%

· AOV: +16.5%

· Revenue: +37.6%

· 2019 – 2021 + 27% on D2C SaleReach

*YoY Jan-Dec 2020 vs. 2021 D2C Sale Only

*Tracked Data only