KitchenAid’s stand mixers have been covetable kitchen statement pieces for over 100 years. In 2022, KitchenAid unveiled the latest creation in its high-end Design Series: a luxurious thyme green satin finish stand mixer with a unique hammered copper bowl. We helped KitchenAid create a rich, shoppable experience that draws the visitor in and creates the desire to hit that ‘shop’ button.

The more KitchenAid Makers create, the more they thrive and blossom with each recipe – whether it’s putting a personal touch on a familiar dish or pushing boundaries by trying something new. The new model, entitled Blossom, draws inspiration from nature with a design that inspires every culinary journey and lets your creativity flourish. The product’s nature-inspired colour and thoughtful details, as well as a copper bowl that develops a beautiful patina over time, were the thought starters of the story we depicted online.

This exquisite kitchen showpiece blurs the line between appliance and art. For a truly immersive experience, we created custom botanical animations that complement and highlight the product features, thanks to a parallax scrolling effect. Using multiple backgrounds of shadow and light, we created a faux-3D effect that transitions as you scroll, for an interesting and surprising browsing experience.

We tell an artful product-focused story with tight crops to reveal textures and premium design elements – such as the soft green that was born from the freshness of edible herbs and flowers, the subtle leaf accent and the reimagined petaled hub cover. Special focus is placed on the showstopper copper bowl, that evolves in colour with each maker – literally leaving its mark with each recipe. As you scroll along the page, your imagination is captured by stylish counter scenes and recipes for every meal, occasion or craving, as well as over 10 attachments to further explore your making potential. A sticky ‘shop’ button serves as a constant reminder to guide you to the KitchenAid e-commerce site.

Mobile-friendly static and dynamic landing pages were created for the EMEA region as well as territories like Latin America, Australia and Asia Pacific, in a total of 14 languages.

This beautiful interactive experience was a first-ever for a KitchenAid landing page and has set a new benchmark – not only for the iconic love brand but for small domestic appliances generally. It taps into current trends of slow living, self-care and botanical design, making the user feel tranquil from the very first visit, and inspired to grow as a maker.

And it was love at the sight. In the first week, the landing page was already reaching over 8770 views and over 4890 conversions. The CTR was already reaching a solid 55.8%.