Cannes Lions
TURTLE CONSERVATION CAMPAIGN
SAATCHI & SAATCHI, Petaling Jaya / WORLD WILDLIFE FUND (WWF) / 2004
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Overview
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Credits
OVERVIEW
Description
The video is a recording of the 'WWF Save The Turtles Conservation Campaign'. Ice sculptures were placed in restaurants to illustrate the alarming rate of turtle deaths. Magnesium chloride was added to the ice sculptures, which caused them to melt within two hours.
Outcome
To date, the WWF Save The Turtles Conservation Campaign has raised thousand of dollars.
Similar Campaigns
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