The first DIY tutorials shot inside charities and shelters to help renovate them.

Instead of filming our tutorials in studio, we have created a new format to achieve zero waste. We shot the tutorials inside Charities to renovate them.

We start from Casa della Carità, which is a shelter home in Milan. Instead of wasting the material used during the shooting, this same material and tutorial renovated the shelter homes.

By doing this, we helped a Charity that hosts more than 1200 people monthly.

We put Tutorials on You Tube, each of them ends with a call to action for other Charities. Tutorial for Good has become a format and it is now available to all needy charities. More than 40 have already adhered to the project.

Impressions: 19.200.000

Page views: 1.950.836

More than 178 charities asked to partecipate at the project