They create TV commercials. They make Cinema. And more - they paint! Advertising and cinema artists' works of art exhibition PACKSHOT 2006 was made to unite directors, directors of photography, production designers and other creative production workers, whose artistic potential is also realised in paintings, photos, installations etc. For the Russian advertising community, it is an amazing cultural event. The PACKSHOT project has become an area of very humane contact between creative workers and their clients. It became clear that they get along well, and they have things to speak about besides requirements, specifications and creative briefs.