Our brief: create an official site for the launch of Smash Court Tennis Pro Tournament 2.

Our objectives: inject personality into staid game information and appeal to a wider audience than the small core fan base. Plus, create additional incentive to visit through a competition mechanic and to feed off advertising proposition 'Social gaming for your sofa'.Our solution: The Smash Court Tennis Club, a playful pastiche of a US West Coast suburban tennis club, where people come to play, laugh, talk and have fun. The 'club' provided a destination for marketing activity, while repositioning SCTPT2, as a multi-player sociable game.