Our creative idea was to "Give Football Back" and the FBpage became the official World Cup portal for Viasat. In the weeks leading up to the World Cup, fans could participate in different activities such as an online football cards game, vote for the overall best World Cup moments, and challenge their friends in guessing the end result. During the World Cup, the page was highly integrated with the TV studio, also featuring highlights, comments and results.

We also gave football back by introducing a MobileApp that found the nearest sportsbar showing the match, and streamed PayTV matches, INCLUDING THE OPENING MATCH, free and live on Facebook, as a worlds first.The app and the site was advertised both in promo time and from the live studio. The Facebook page was also implemented as a regular component in the live studio broadcast with its own host addressing questions from the page, commenting on what fans posted, launching new activities etc.

As the main goal was to make football fans love Viasat, a number of dedicated fans was crucial. The original goal was to get 10,000 before World Cup started, and reach 20,000 before the end. By the end of the World Cup, we had more than 45,000 fans spending on average 3.30 minutes on the page, more than 2 million downloads of Football Cards, 160,000 page visits and more than 10,000 participating in the contests.

Finally, what was originally a campaign site is today a football forum, with more than 52,000 fans, with discussions running high during UEFA Champions League and Europa League matches.