Eurobest

The Story of Europe

FOUND STUDIO, London / VIASAT / 2018

Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Execution

The project required an array of 3D technical approaches, utilising design and motion-design skills in Cinema4D and Houdini, X-Particles, Substance Painter and ZBrush.

Each classical sculpture required detailed modelling, sculpting and texturing. Models weren't available to buy in the desired stance, nor quality. Franz Ferdinand and Columbus were modelled entirely from scratch. The team developed a unique fracturing technique alongside this, to shatter the models once approved.

Directed by the award-winning live action director, Mike Sharpe, the journey was carefully conceived from Caesar to the figure of modern Europe. Lingering, the pace of the promo pours over the conflicting themes at each character's heart - Caesar the image of both war and religion, Columbus the explorer, opening the way to the exploitative horror of the slave trade. The sharp, cinematic eye of a live action director on this CG piece, made for a fiercely striking and thought provoking show promo.

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