To increase its awareness every year Studio Universal, the most famous TV channel dedicated to the great movies, celebrates its rebirth, that took place in May 2009, giving to stakeholders and insiders/experts a calendar that unlike all the others, starts from May instead of December.

To emphasise the importance that great movies broadcasted by Studio Universal always had in audience life, the concept used for this year’s calendar was: 'The great cinema stays inside you'.That’s why months have been positioned on a series of 6 X-ray: each one emphasises a symbol-icon of a cinema genre inside a body. The kit is equipped with a wall radiologist viewer, in which X-ray must be inserted, and a medical prescription.

Studio Universal Awareness increased amongst insiders/esperts and stakeholders, and each one of the 2000 calendars sent won its office-wall-battle.