Cannes Lions
LEO BURNETT IBERIA, Lisbon / MTV / 2011
Awards:
Overview
Entries
Credits
Outcome
People were unable to watch other channels. And with these batteries, MTV can be enjoyed fully, nonstop and at the desired volume. MTV programming was advertised through a different yet common object. Batteries so commonly laid to waste, resurfaced as a cool and desired advertising medium.
Similar Campaigns
12 items