Eat Cinema is an entertainment TV channel which broadcasts 24 hours a day and aims to be the essential guide for cinema. It features unique programming including listings, sneak previews, behind the scenes footage and promotions.Viewers are able to find out about current and forthcoming cinema releases through the channel's clear but playful website. Users are able to search for current and forthcoming films at all UK cinemas and personalise the search by inputting mood or circumstance to inspire their viewing.

The channel is a joint venture with digital TV company, etv and the UK film industry body, All Industry Marketing.