Raise the peoples awareness of the horror and crime TV channel 13th Street by shocking people.

The bowling balls were designed by the German graphic designer and spraygun artist Oliver Paaß in a tight collaboration with the agency.For more than three weeks he made detailed layouts for the 360° views of the bowling heads. After a final pass the designs were sprayed on standard bowling balls with specially created lacquer, made of real natural body liquids.

The bowlingheads were very cost effective. By placing them in various bowling alleys, their shocking design generated thousands of screams and got our message across: "13th Street. Scream your head off."