Taking as starting point a TV campaign designed by Scher Lafarge, Nurun imagined a web adaptation to maximise the buzz around the campaign.

Teaser baselines and a real-fake censorship were created to increase impact and comic effect, in order to make people click on the banner.The objectives were fully achieved. The campaign recorded one of the best French click-through rates on Yahoo (14%) and a global rate of 6%.The website’s audience was multiplied by 11 compared to that of the previous month.Objective:Increase awareness and audience on Comédie Website;Recruit new viewers;Reassert the channel’s positioning.