Cannes Lions
ABBOTT MEAD VICKERS.BBDO, London / BBC / 2006
Overview
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Credits
Outcome
Our campaign idea highlighted the insight that a book can take you anywhere and vice versa. We showed people opening books and instantly becoming the content of the books as they lived more lives by reading more. The call to action ‘Live more lives. Read more’ drove traffic to the website. The results were marked increase in hits to the site (better still was the fact consumers badgered staff at bookstores to give them more bookmarks as they tried to collect the set).
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