Cannes Lions
MATOSGREY/G2, Sao Paulo / ABRIL PUBLISHING / 2007
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Synopsis: VIP is a magazine created for men. We create a joke so common between men – an analogy to the size of the penis. That way, the competitiveness between men is stimulated.Objectives: To divulge a survey carried out by VIP magazine: a list with the eligible batchelors of the year.Target: 18 - 60 years old men.
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