Two spots - 60 and 120 seconds - featuring the extended family of a younger woman and her older parents. The younger woman is clearly of the 'wired' generation; her parents are not. But with MSN TV, her parents can now enjoy the benefits of being connected to the world - and the family - without the investment and the hassle of a traditional computer/modem set up. Ultimately, her parents take to their newfound digital lifestyle like real pros, all because MSN TV is so affordable and easy to use.

A very successful campaign. Every time the spots run, retail sales of the units go up: for every one we sell via DRTV, 10 to 12 are sold at retail.Clearly, a very happy client who has enjoyed the benefits of the longer length DRTV affords the creative message, in addition to much more attractive media rates.