Creative solution:To prove the power of TV commercials we went searching for one of the least known and least attractive products on the market to advertise. To spice up the difficulty we chose something that already existed and is so ordinary, that making this sexy was almost an impossible job.So we ended up with the least-known football team in Belgium: Kanne VV.

Except for the fact that they haven't won a single match this season in the lowest league possible, they play their matches on a field that lies somewhere in Flanders on a big hill. And if that isn't enough, the field lies far away on Belgium's country borders.

All this is why Kanne VV barely has any fans (mostly 3 to 4 fans every match).

Our goal: creating as much fans as possible for Flander's most sympathetic football team.

Thanks to a normal TV campaign, the players of Kanne got really famous within 3 weeks. In no time Kannevv was talk of the town in various media such as radioshows,national news, magazines, newspapers, online... Next to that brand awareness rose from 2% to 60%.The amount of visitors on Kanne's website skyrocketed to 40.000 unique visits, more than most Belgian first class football teams. Before the campaign Kannevv.be had about twenty visits in total.

And last but not least, the number of paying fans rose by 3000%.Proving our target that TV is still a big player.