Cannes Lions
TBWA\CHIAT\DAY, San Francisco / FX NETWORK / 2005
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Description
The goal is to establish a distinct identity for FX that is compelling and interesting. The FX network creates shows/movies that pushes TV to new limits. FX acts like a multiplier to existing television programming, pushing the boundaries and making it more authentic to how life really is. In the advertisment, three people stranded in a lift talk candidly about themselves.
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