A microsite was launched where fans could signup for an encounter. The ominous call to action was 'Let Us In' and fans were asked to list a collaborator who knew their movements and could assist us in the staging of a scare. 4 'staged scares' were filmed with actors so fans could get a sense of what could happen if they were selected. They were also asked how they react to fear and what scares them. We selected the 'victims' based on this criteria and worked with the collaborator to find the right time and place to scare them.

The series premier drew 3.5m same-day viewers – a record for an adult horror series, delivering ratings that far surpassed the expectations of the network. The House Calls netted over 1.5m views from the microsite, YouTube, video-on-demand, the on-air promos and social-media sharing.