Cannes Lions
NOWWASHYOURHANDS, London / SPIKE TV / 2005
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The Video Game Awards are US men’s channel Spike TV’s flagship annual event. This year the VGA’s took place in Los Angeles, securing rapper Snoop Dogg as host and a raft of A-list celebrities to present the awards. The awards themselves were determined entirely from online voting. NOWWASHYOURHANDS were commissioned to design and build the VGA’s website with the primary aim of showcasing video for all 180 nominees and capturing voters selections. The site was produced using Flash MX and one of the first mainstream sites to adopt streaming Flash video. The result was 4.6 million votes over a period of 3 weeks, as compared to 2003’s 3 million votes over 6 weeks.
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