Cannes Lions
SAATCHI & SAATCHI NEW ZEALAND, Wellington / TELEVISION NEW ZEALAND / 2004
Overview
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Description
TV One is the Government-owned television channel. It's charter means it has to provide enriching and quality local content - not just to be connected with ratings. This makes it unique. We created the campaign around this fact by making 'One' stand for a celebration of the individual, not the same old 'mass' television.
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